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Three steps to make your LinkedIn profile a useful tool in your job search

There’s no doubt that LinkedIn is the most important social media for professionals – but how can you use the site and your profile to land your perfect job?

Step one– Make sure your profile represents the very best of you.

Any online profile you have should be an ideal depiction of yourself – LinkedIn’s professional nature, however, means your profile is regularly going to be viewed by recruiters and industry professionals. Make sure your profile gives an accurate representation of your skills and experiences in the same way your CV would.

The basics are:

  • Keeping it easy to read
  • Coming up with a catchy headline
  • Updating regularly
  • Arranging in order of relevance

Don’t confuse these tips with making your profile a carbon copy of your CV. Many recruiters may glance at a page and be turned away by a lack of activity, so keep updating! LinkedIn also has lots of features you can use to keep your page interesting – why not try uploading a presentation or video that shows the very best of you?


Step two – Use your connections!

Don’t go gung-ho and connect with everyone you come across. Find connections that people in your network share. Find members that will prove useful in the future, even once you’ve found your perfect role.

This take time, your connections should be regularly reviewed to make sure your network is giving you the best insights and updates from your industry.


Step three– Learn about employers.

When using the dedicated jobs tab on LinkedIn, make sure you study each employer’s page. This gives you the perfect chance to analyse your potential employers content and branding. For many B2B focused companies, LinkedIn is their most important social media profile – if you can cater your application towards an employers LinkedIn page, you’ll go a long way towards getting an interview.


Finally got an interview for your first engineering role? Check out our tips here.